This post is largely converted to a future time. But the very near future. That is, start working on the problem should be today. What am I? Yes, that today it is clear that the Internet user is seriously changed. Every year more and more people spend time online with mobile phones and tablets. And if you do not pay attention to these platforms, you just lose some customers.
Today - a part, and tomorrow - the lion's share. Everyone talks about the decline of "Age of PC». Mobile devices come gradually to the fore, and to ignore them - big mistake. Therefore, we must understand that for a good conversion and cover all categories of clientele, just need to work on the mobile version of the site.
Let's just look at the recent study by Performics, covering the global market. The company analyzed the data on their customers for the first half of 2011 and came to some conclusions:
clicks on contextual advertising to mobile devices continues to grow and today account for 11.9% of total traffic content (one-tenth of potential customers!)
CTR performance computers and mobile devices are almost identical;
peak of activity on mobile devices account for 8 pm and later. At the same time, the peak activity of computer users - it's 9:00 - 17:00 hours, ie working time;
in the second half of this year is expected to further increase the share of mobile traffic in the contextual advertising;
Ok, the traffic from mobile devices is. Is there a sale? Let us turn to the study of Google and Mobile Marketing Association. To date they have collected statistics on five countries: USA, France, Germany, UK and Japan. It was found that on average about a third of users in the study, buys products via their mobile phones (in Japan, and this figure reached 45% at all because of a number of additional services). But at the same time in these countries, less than half of all Web sites optimized for mobile platforms. What can we say about Russia ...
It is obvious that the mobile phone and his colleague tablet now more important to the consumer. Mobility has come into our world and the business can not ignore it. In this connection there are several problems (by the way, the lack of a mobile version of failures can increase and content of the project. More about them read the article here).
1) The set of permissions
It is clear that some standards do not exist. For the tablet need one permit for the phone - more. Moreover, phones and tablets are different. In some larger screen, while others - less. All this leads to a lot of different resolutions, with which users visit your site. And we need to consider all of them.
2) Ease of
Take into account the resolution - this is only half the story, still need to hone a mobile version of the site. Make it so that the user would be convenient to buy your product through your phone. Otherwise, you simply lose (and it does not increase the credibility of the site).
What conclusions can we draw? Well, pour the water - it makes no sense. It's simple: you have to adapt the site for mobile devices. Today, it may not be very large percentage of users (although the data above show the opposite!), But tomorrow things will be different. And they are quite likely to become major buyers in the network. So you need to change the approach to business, if you are still ignoring mobile users ...
Today - a part, and tomorrow - the lion's share. Everyone talks about the decline of "Age of PC». Mobile devices come gradually to the fore, and to ignore them - big mistake. Therefore, we must understand that for a good conversion and cover all categories of clientele, just need to work on the mobile version of the site.
Let's just look at the recent study by Performics, covering the global market. The company analyzed the data on their customers for the first half of 2011 and came to some conclusions:
clicks on contextual advertising to mobile devices continues to grow and today account for 11.9% of total traffic content (one-tenth of potential customers!)
CTR performance computers and mobile devices are almost identical;
peak of activity on mobile devices account for 8 pm and later. At the same time, the peak activity of computer users - it's 9:00 - 17:00 hours, ie working time;
in the second half of this year is expected to further increase the share of mobile traffic in the contextual advertising;
Ok, the traffic from mobile devices is. Is there a sale? Let us turn to the study of Google and Mobile Marketing Association. To date they have collected statistics on five countries: USA, France, Germany, UK and Japan. It was found that on average about a third of users in the study, buys products via their mobile phones (in Japan, and this figure reached 45% at all because of a number of additional services). But at the same time in these countries, less than half of all Web sites optimized for mobile platforms. What can we say about Russia ...
It is obvious that the mobile phone and his colleague tablet now more important to the consumer. Mobility has come into our world and the business can not ignore it. In this connection there are several problems (by the way, the lack of a mobile version of failures can increase and content of the project. More about them read the article here).
1) The set of permissions
It is clear that some standards do not exist. For the tablet need one permit for the phone - more. Moreover, phones and tablets are different. In some larger screen, while others - less. All this leads to a lot of different resolutions, with which users visit your site. And we need to consider all of them.
2) Ease of
Take into account the resolution - this is only half the story, still need to hone a mobile version of the site. Make it so that the user would be convenient to buy your product through your phone. Otherwise, you simply lose (and it does not increase the credibility of the site).
What conclusions can we draw? Well, pour the water - it makes no sense. It's simple: you have to adapt the site for mobile devices. Today, it may not be very large percentage of users (although the data above show the opposite!), But tomorrow things will be different. And they are quite likely to become major buyers in the network. So you need to change the approach to business, if you are still ignoring mobile users ...
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